D-Link enters the fray. D-Link???
April 28, 2008 by Dave Haynes
Consumer-oriented networking gear firm has announced it is getting into the digital signage business, and is showing its somewhat vague market entry at the Interop trade show this week in Lost Wages.
In a press release, D-Link says it will be demonstrating both large and small digital signs and a back-end content and advertising delivery system ideal for businesses and system integrators who serve that market.
The news release continues with the explanation that: D-Link will offer solutions for wired and wireless in-store media networks. Special hardware and chipsets in the digital displays will allow configuration of a system of networked display stations managed by a back-end content server. Same or different groups of photos, videos, text, and audio can be scheduled for delivery to control content at each station. Touch screens and keypads allow interactive applications. Engaging consumers with rich content while shopping can provide both consumer information and targeted advertising while enhancing the consumer experience.
Not exactly deep on detail, but if I had to guess D-Link is stuffing a variation of its little HD set-top box thingdoodle inside a panel, or on the back, and driving content from a PC or even a USB key.