An in-store that's useful and at eye-level … go figure
April 17, 2008 by Dave Haynes
I like this …
A Silicon Valley-based company called Evincii has come up with a shelf-edge screen that allows consumers get more detailed information on over the counter medications by fiddling with what the company calls a search engine in a store.
They started installing PharmAssist stations in Longs Drugs about a year ago and are likely to add vitamin supplements to the directory info. It’s that latter category that I think is absolutely perfect for this, given shoppers walk into those areas and stare stupified at a wall of little bottles of milk thistle and phytoberry and St. John’s Wort.
Imagine how much easier life would be if there was something that could tell you what the damn things were for!
According to Evincii, advertisers have found that the PharmAssist displays lift brand sales by 6% to 18%, while they bump general category sales by 3% to 6%. The interactive displays are relatively easy-to-install “plug and play” boxes that hang at the end of store aisles to avoid taking up retail space. In addition to pharmacies, the company believes the displays are well-suited to supermarkets, department stores, malls and big-box retailers. Although partnerships with national brands are in the works, the company would not divulge details just yet.