So I was doing my regular cruise of eBay watch items, ever on the hunt for rare, gilded Tammy Faye Bakker make-up trowels (bless her soul), when I stumbled across something I didn’t actually expect to see on the auction site’s hallowed pages – digital signage stuff.
I’m not sure what that tells potential customers, but it’s a big market and not everybody’s selling to the Fortune 500 and media conglomerates.
Root around and you can find actual products from other companies (you get the sense these are leftovers somebody back in a company’s IT ghetto is trying to peddle for beer money) and some items with only the most tenuous association to digital signage.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.