Norris leaving OVAB after nine-month stint
January 26, 2008 by Dave Haynes
AFTER ONLY NINE MONTHS ON the job, Kim Norris is stepping down as president/CEO of the Out-of-Home Video Advertising Bureau, a new trade association formed last year to help market the burgeoning market of place-based media networks to Madison Avenue.
Norris, a veteran cable advertising sales executive who modeled OVAB’s structure on the Cabletelevision Advertising Bureau’s, is leaving to become senior vice president-strategy and business development/digital marketing and commerce at Cablevision.
“Kim did an awesome job in establishing the industry group,” said Mike DiFranza, president-general manager of Gannett’s Captivate Network, and chairman of OVAB. DiFranza added that the bureau already has tapped a successor: Suzanne Alecia as president, advertising sales at The Hotel Networks — which, along with Captivate, is a founding member of OVAB.