Wireless Ronin's buy of Windsor firm starts to pay off
October 10, 2007 by Dave Haynes
I was intrigued when I read this summer that McGill Digital Solutions was acquired by Wireless Ronin of Minneapolis, particularly since founder Rob Whent has been hanging around with the Symon Communications people at trade shows.
That acquisition, for one of the so far few companies in our space that have gone public, is starting to pay off, based on a piece in Digital Signage Today.
Wireless Ronin Technologies Inc., a Minneapolis-based digital signage technology and software provider, has announced that Chrysler Canada is testing its interactive RoninCast digital signage program. The RoninCast digital signage system is integrated into the existing Chrysler Canada Vehicle Information Center (VIC) interactive kiosk program in showrooms and service departments.
The solution provides up-to-date information and benefits of Chrysler vehicles to consumers and provides sales support utilizing 50 inch touch screen monitors. The initial test involves ten dealers across Canada. Contingent upon a successful test, Chrysler Canada plans to roll-out the program nationally in 2008.
Whent’s team has long focused on the auto sector (there’s not much choice when your base is Windsor). Congratulations, Rob, on moving forward with a big client and a pretty target-rich industry. Hopefully, Daimler-Chrysler has the cash-flow to keep driving this.
I hope the payoff is to the tune of at least $4-6 million. They’ve already missed their initial earnings target by 70%. Another miss this close to the end of the year, and the investors will be beating down their doors (not in a good way) come the holidays.