If you are the person who cuts purchase orders for your digital signage company, that nervous shuffling sound you hear behind you right now is the lead creative type waiting for just the right moment to ask you for this:
The gadget blog Gizmodo is reporting this morning that Adobe has released Adobe CS3, which rolls up PhotoShop, Illustrator and now Flash, along with other Adobe bits, into one big, expensive bundle. Actually, there are several bundles and there may need to be a how-to book to explain all the bundles.
Gizmodo reports some of the highlights relavant to what we do:
You can …
- Figure out and work with Flash more easily as it now has the Adobe standard user interface (Adobe grabbed Flash when it acquired rival Macromedia)
- Import native Photoshop and Illustrator files directly into Flash and Fireworks with full fidelity
- There is a new framework for AJAX, a coding language that allows all kinds of cool widgets and tools if your front-end is a Web browser
As with most Adobe stuff, this latest software is stinkin’ expensive and by the sounds of it will need a Cray super computer to run, but the Adobe suite is the gold standard for doing creative. And great creative is pretty important.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.