Business Week has a piece this week in which it surveyed high-powered judges involved in a large advertising industry award program. It crunched the responses into a series of bar charts and statements for a slide show that looks at where industry leaders heads are at these days.
Interestingly, though not at all surprising, the biggest sliceof the money pie continues to go to TV, but at the same time, it is considered most at risk of losing money, followed by newspapers.
The biggest growth area is for online ad spending, as well as for online search.
The digital signage industry doesn’t even register on this thing, despite all the buzz (which, by the way, is a phrase agency people are sick of hearing). The closest categories to drop into would be outdoor, or the always compelling “other”.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.