Artisan, Wise to light up Rabba grocers
November 16, 2006 by Dave Haynes
The guys at Toronto’s Artisan Live continue to wade more deeply into the digital signage game.
Known for a long time as a retail merchandising firm, Artisan brought on Raji Kalra about a year ago and has been increasingly busy since then, even setting up a mobile/digital affiliate marketing program. Now they’ve announced a partnership that will see networked screens going into Rabba groceries across the greater Toronto area. Rabba, for non-GTA types, has smaller, upscale grocery stores around the city.
The screens will go up in 28 stores and will include synchronized audio messages piped through the internal audio system.
The effort is being done with Wise Broadcasting, which does traffic reporting for several Toronto radio stations but for the past couple of years has also been involved in digital signage, primarily through pushing content to the VST Media screens at Esso gas stations.
More detail on what’s dubbed Rabba Media is here.
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