WireSpring bags Wal-Mart Mexico
September 27, 2006 by Dave Haynes
I remember calling WireSpring three or four years ago asking if their software could be used for digital signage. They were kiosks guys, but were somewhat distinct in that they used an ASP-style model and Linux. They’d had a few calls about
digital signage, but weren’t really in the game yet.
Fast-forward a few years. The company’s FireCast software is being used by Wal-Mex and Televisa in a 5,000 screen, 292 store rollout across Mexico.
Nicely done. There are 21-28 large-screen LCDs per store (plus some IBM touchscreen kiosks) and content is customized by store type, with multiple channels per store – including a dedicated channel for the pharmacy in Supercenter locations.