Rampant nonsense

“______________ is the only digital signage offering on the market today capable of supporting large enterprises, and accommodating their growth in order to remain competitive …”

B.S.

It gets really tiring to read press releases with these sorts of assertions, this one from a well-known and established player in the industry. It’s nonsense, as there are several firms out there with enterprise-level or easily-scaled managed models.

I read this stuff all the time, about companies that are the first, the only, the most powerful … on and on. Yes, it’s just marketing spin, but in an industry working very hard to establish credibility, press releases built on utter B.S. only make target clients confused and highly skeptical of whatever they hear or read.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
@Cont_Strategist @refikanadol Dave ... did a podcast with Refik last fall ... I even understood some of what he sai… https://t.co/NnGDpAHZLI - 11 hours ago
Dave Haynes