Missed Opportunity

I flew up to Ottawa and back the other day on Westjet, a Canadian regional carrier focused on relatively low fares but also in creature comforts. They’ve borrowed JetBlue’s idea and equipped their 737s with leather seats and satellite TV in little 7 inch wide screens in the backs of the seats.That option beats the hell out of watching the force-fed CBS features on Barry Manilow and weak sitcoms on American Airlines flights the same week, but what also interested me was the marketing opportunity WestJet wasn’t taking advantage of.

These screens are on but they’re not allowed to show broadcast TV during boarding, taxi or the several minutes during and after takeoff. Same for on the way down.

That’s 30-40 minutes on a typical flight when all the little screens are conveying to all those captive eyeballs generic corporate messages. For a company that’s constantly looking to make its customers aware of new offers, it’s a missed opportunity.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
Dave Haynes