“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

April 2, 2020 by Dave Haynes

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This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy

May 23, 2019 by Dave Haynes

There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step …

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How Advertising Will Evolve With Smart And Connected Cities

January 10, 2017 by Tester McTesty

Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …

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Face Pattern Tech Used In Fun Interactive GMC Campaign

September 26, 2016 by Dave Haynes

The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job …

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Projects: Sharing A Coke In Times Square

August 19, 2015 by Dave Haynes

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard …

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Posterscope CSO: OOH Measurement Still In Dark Ages

December 5, 2012 by Dave Haynes

One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …

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