“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work
April 2, 2020 by Dave Haynes
Read moreThis UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy
May 23, 2019 by Dave Haynes
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step …
Read moreHow Advertising Will Evolve With Smart And Connected Cities
January 10, 2017 by Tester McTesty
Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …
Read moreFace Pattern Tech Used In Fun Interactive GMC Campaign
September 26, 2016 by Dave Haynes
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job …
Read moreProjects: Sharing A Coke In Times Square
August 19, 2015 by Dave Haynes
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard …
Read morePosterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
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