Lamar Holds Biggest OOH Market Share Among US Media Companies: Research
July 14, 2022 by Dave Haynes
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest …
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Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like)
April 13, 2022 by Dave Haynes
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the …
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OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic
April 11, 2022 by Dave Haynes
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of …
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Questex Partners With SEGD, OAAA And DPAA For Rebooted DSE’s Conference Efforts
December 1, 2021 by Dave Haynes
The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry …
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Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data
September 2, 2021 by Dave Haynes
Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was …
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Digital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
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OOH Ad Revenues Up 6% In US In Q1 2019: OAAA
May 30, 2019 by Dave Haynes
Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 …
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Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids
May 22, 2019 by Dave Haynes
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees …
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Follow The Money Dep’t: What Brands, Sectors Are Spending Most On Outdoor
June 5, 2018 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion …
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OAAA Releases Report On How Out Of Home Mediacos Fit In Smart Cities
January 8, 2018 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) has released a study looking at how the development and implementation of smart cities creates opportunities for …
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OOH’s Q3 2017 Sales Up 1.9%, Says OAAA
November 20, 2017 by Dave Haynes
Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 …
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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit
October 16, 2017 by Dave Haynes
A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court …
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