New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks
February 28, 2024 by Dave Haynes
Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR …
Read more
McDonald’s In Barcelona Adapts Queue Management-Style Window Screens To Enforce Order For Scooter Delivery Pickups
January 3, 2024 by Dave Haynes
I was intrigued two or three years ago to learn about a QSR operation – I forget which one – that was using digital …
Read more
100+ Square, Framed LCDs Celebrate Hamburger U Trainees At McDonald’s Global HQ
October 20, 2023 by Dave Haynes
There’s a lot of good stuff going on with the experiential design and execution for the relocated downtown Chicago headquarters building of QSR giant …
Read more
Vast Vienna McDonald’s Flagship “Breaks The QSR Cliche” With LED Video Walls, Hotel Lobby Feel
October 12, 2022 by Dave Haynes
This McDonald’s in Vienna, Austria would have to qualify as one of the nicest ones out there – looking more like a lux hotel …
Read more
Carousel Provides Back-Of-House Employee Messaging Capabilities For Stores Of Large U.S. McDonald’s Franchisee
October 7, 2022 by Dave Haynes
When word was pushed out about the Australian software and solutions firm Coates Group winning a a global deal as the digital signage provider …
Read more
Coates Group Says It Has Won McDonald’s Global Digital Signage CMS Business
August 15, 2022 by Dave Haynes
Australia-based digital signage solutions provider Coates Group says it has come out of an evaluation process and been named as “McDonald’s single global Digital Menu …
Read more
McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos
July 25, 2019 by Dave Haynes
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie …
Read more
The Disgusting Side Of Customer Engagement Technology: Bacteria-Riddled Touchscreens
November 29, 2018 by Dave Haynes
When interactive touchscreens first came on the market, and everyone started blabbering away about engagement technology and customer engagement, there were more than a …
Read more
McDonald’s Plans U.S.-Wide Rollout Of Self-Service Order Kiosks
November 19, 2016 by Dave Haynes
The big moment for a lot of digital technology is when the big guys stop tests and trials and start rolling it out – …
Read more
Original Community Content Focus of New LA Digital OOH Network
August 31, 2015 by Dave Haynes
A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a …
Read more
Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac
May 28, 2015 by Dave Haynes
Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named …
Read more
Stratacache Hires McDonald’s Menu Board Head To Run QSR Practice
May 7, 2015 by Dave Haynes
Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams …
Read more