Easy as 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 … You Get The Idea

July 9, 2012 by Dave Haynes

It’s not. It’s incredibly easy, however, to waste time and money, and turn something on that is absent of any substantive thought and looks …

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Video: Coke’s Digital End-Cap In Israel (Don’t Watch With Drink In Mouth)

June 22, 2012 by Dave Haynes

As I have noted lately, video is under-used in marketing for what is a video-based sector. Here’s an example of an Intel-bankrolled video that …

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THIS Is How You Do A Case Study In Digital Signage

June 20, 2012 by Dave Haynes

[vimeo id=”42742334″ width=”610″ height=”260″] This is a video business, so it’s kinda weird how rare it is to see videos done about projects. The …

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Christie Publishes The Book Of Shapes

June 15, 2012 by Dave Haynes

Christie Digital Systems was quietly handing out copies of a glossy coffee table-style book, called The Book Of Shapes, to key clients and resellers …

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Caesar’s Palace Gets Projection-Mapped (video)

May 7, 2012 by Dave Haynes

[youtube id=”vQ8N-J9JADg” width=”600″ height=”350″] 3D Projection-mapping seems to really be taking off as a medium. I used to see odd video here and there, …

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Q&A With New Adcentricity CEO Doug Woolridge

April 24, 2012 by Dave Haynes

I got wind of some sort of deal involving a company that started with a B and Adcentricity several weeks ago, but I waited …

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Adcentricity Acquired By Bee Media; Name Sticks, Direction Changes

April 24, 2012 by Dave Haynes

Adcentricity has been acquired by a Toronto-based mobile/hyper-local company called Bee Media, with a new blended company to operate under the better known and …

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Talking Flat Lady Gets a Weegie Accent

April 20, 2012 by Dave Haynes

Scotland’s health care system has its first talking flat lady, one of those projected virtual mannequins. Following the flick of a switch, EVA (which …

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Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer

April 19, 2012 by Dave Haynes

Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of …

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Please Don’t Steal Me!

April 18, 2012 by Dave Haynes

This could be dropped in the clever, weird or impractical bucket, or all three. Delphi Display Systems has introduced a “Digital Sidewalk SignBoard” that …

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MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point

April 11, 2012 by Dave Haynes

The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and …

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MediaPost Digital OOH Forum: Medium Has A Long Way To Go

April 11, 2012 by Dave Haynes

The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies …

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