Real-Time Digital OOH Campaign Shocks Paris Jaywalkers
June 5, 2017 by Dave Haynes
This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a …
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Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data
May 10, 2017 by Dave Haynes
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech …
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CIVIQ’s Gleeson On Progress Of LinkNYC Smart City Efforts
May 10, 2017 by Dave Haynes
Here is the first of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that …
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NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks
April 19, 2017 by Dave Haynes
It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to …
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Browsing Google Chrome And The Physical Web
April 19, 2017 by Charles Regula
Guest Post: Doug Thompson, Fidgets Chrome 57 has launched, and with it in-browser support for the Physical Web. Now, when a user goes to conduct a …
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Allure Launching AutoFocus Content Automation Tech Aimed At Cinema Services
March 24, 2017 by Dave Haynes
The cinema-focused digital signage solutions company Allure is announcing content automation technology at CinemaCon in Las Vegas next week that makes heavy use of data …
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Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match
March 17, 2017 by Dave Haynes
If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of …
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Video: Screenly, Evrything Mash Up NFC, Smartphones, Digital Signage For Retail
March 3, 2017 by Dave Haynes
Here’s an interesting little digital signage/NFC technical demo that UK-based CMS provider Screenly put together for its presence with Ubuntu and Evrything at the …
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Sixteen:Nine Podcasts: Dan Dawson, Grand Visual
March 1, 2017 by Dave Haynes
The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and …
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What If Every Digital Sign Could Be a Payment Terminal?
February 28, 2017 by Dave Haynes
It’s a very long way from here to there, but IBM and Visa are touting technology and a vision that could turn pretty much …
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How Advertising Will Evolve With Smart And Connected Cities
January 10, 2017 by Tester McTesty
Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …
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Intel Unveils Compute Card & Five New NUCs At CES
January 7, 2017 by Dave Haynes
A little lost in the blizzard of gadget announcements coming out CES in Las Vegas this week was word from Intel of a new …
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