Bat Signal Flashes In Movie Promo Running On World’s Tallest Ad Display

March 4, 2022 by Dave Haynes

The tallest building on the planet – the Burj Khalifa in Dubai – is clad in LED light sticks that have enabled it to …

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Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races

June 28, 2019 by Dave Haynes

This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of …

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Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids

May 22, 2019 by Dave Haynes

The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees …

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User Data Drives Spotify DOOH Campaign On Listener Interests And Habits

January 31, 2019 by Dave Haynes

This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to …

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Interactive DOOH Campaign In UK Malls Pairs Lego And Latest Star Wars Flick

May 29, 2018 by Dave Haynes

This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what …

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UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time

February 19, 2018 by Dave Haynes

This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case …

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Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions

October 19, 2017 by Dave Haynes

This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching …

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Real-Time Data On UK Billboards Reminds Traffic-Jammed Motorists They Should’ve Taken Train

September 11, 2017 by Dave Haynes

Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along …

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Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

July 19, 2017 by Dave Haynes

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for …

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Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data

May 10, 2017 by Dave Haynes

Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech …

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Grand Visual Spins Off QDOT; Aims To Ease Managing DOOH Campaigns Across Multiple Ad Networks

April 26, 2017 by Dave Haynes

The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a …

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Sixteen:Nine Podcasts: Dan Dawson, Grand Visual

March 1, 2017 by Dave Haynes

The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and …

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