Bat Signal Flashes In Movie Promo Running On World’s Tallest Ad Display
March 4, 2022 by Dave Haynes
The tallest building on the planet – the Burj Khalifa in Dubai – is clad in LED light sticks that have enabled it to …
Read moreBookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
June 28, 2019 by Dave Haynes
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of …
Read moreBillboards In 40 US States Use Data In DOOH Campaign For Missing Kids
May 22, 2019 by Dave Haynes
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees …
Read moreUser Data Drives Spotify DOOH Campaign On Listener Interests And Habits
January 31, 2019 by Dave Haynes
This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to …
Read moreInteractive DOOH Campaign In UK Malls Pairs Lego And Latest Star Wars Flick
May 29, 2018 by Dave Haynes
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what …
Read moreUK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time
February 19, 2018 by Dave Haynes
This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case …
Read moreAudi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions
October 19, 2017 by Dave Haynes
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching …
Read moreReal-Time Data On UK Billboards Reminds Traffic-Jammed Motorists They Should’ve Taken Train
September 11, 2017 by Dave Haynes
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along …
Read moreProjects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign
July 19, 2017 by Dave Haynes
This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for …
Read moreSkoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data
May 10, 2017 by Dave Haynes
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech …
Read moreGrand Visual Spins Off QDOT; Aims To Ease Managing DOOH Campaigns Across Multiple Ad Networks
April 26, 2017 by Dave Haynes
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a …
Read moreSixteen:Nine Podcasts: Dan Dawson, Grand Visual
March 1, 2017 by Dave Haynes
The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and …
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