Mall-Centric DOOH Network Lightbox Winding Down Business Operations
March 7, 2024 by Dave Haynes
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with …
Read more
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block
March 1, 2024 by Dave Haynes
Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site …
Read more
Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan
February 29, 2024 by Dave Haynes
I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving …
Read more
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
Read more
The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy
February 28, 2024 by Dave Haynes
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement …
Read more
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers
February 27, 2024 by Dave Haynes
I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do …
Read more
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery
February 27, 2024 by Dave Haynes
Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for …
Read more
Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees
February 26, 2024 by Dave Haynes
Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real …
Read more
Tokyo DOOH Network Has 11,500 Screens In Taxis
February 23, 2024 by Dave Haynes
Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other …
Read more
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot
February 22, 2024 by Dave Haynes
News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail …
Read more
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul
February 16, 2024 by Dave Haynes
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …
Read more
Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses
February 14, 2024 by Dave Haynes
A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more …
Read more