Pharmacy Digital OOH Network Releases Nielsen Research

April 11, 2012 by Dave Haynes

Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad …

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MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point

April 11, 2012 by Dave Haynes

The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and …

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MediaPost Digital OOH Forum: Medium Has A Long Way To Go

April 11, 2012 by Dave Haynes

The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies …

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RMG Decides To Sell What Sells

April 11, 2012 by Dave Haynes

You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel …

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CODACAN Planning Digital OOH Summit For May In Toronto

April 10, 2012 by Dave Haynes

The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – …

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Follow The Money Dep’t: Global Ad Spend Up 7.3%

April 9, 2012 by Dave Haynes

Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …

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Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC

April 9, 2012 by Dave Haynes

MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there …

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Download DOOHgood Spots And Help Texas Twister Relief

April 4, 2012 by Dave Haynes

The site of 53-footers being tossed around a trucking center yard like leaves on a lawn as twisters blew through the Dallas-Forth Worth area …

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Nielsen: Smartphone Penetration In US Crosses 50% Barrier

March 29, 2012 by Dave Haynes

At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen …

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FT Projection Maps Data Graphics In Grand Central

March 28, 2012 by Dave Haynes

The Financial Times international business newspaper is running a somewhat interactive Digital OOH campaign highlighted by a big projection thing in one of the …

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Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe

March 26, 2012 by Dave Haynes

CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …

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Social TV Is Interesting, But Is It The Answer?

March 23, 2012 by Dave Haynes

There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital …

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