DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
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Neil Armstrong Honored On 963 Digital Billboards In US
August 28, 2012 by Dave Haynes
This is a really nice gesture. Clear Channel Outdoor is running a file on all 963 of its digital boards in 37 DMAs honoring …
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PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network
August 28, 2012 by Dave Haynes
ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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Man Plans, Books Marriage Proposal on Digital OOH Network
August 18, 2012 by Dave Haynes
Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. …
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DPAA Adds Russian And Romanian Members
August 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, …
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DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance
August 7, 2012 by Dave Haynes
When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word …
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Singapore MediaCo Using Digital TV To Drive Digital OOH Bus Stop Network
August 3, 2012 by Dave Haynes
A Singapore media company is using what seems to be a pretty unique way to get content running Digital OOH screens at bus stops …
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Kinetic Releases 4th Edition Of Digital OOH Handbook
July 31, 2012 by Dave Haynes
Kinetic has released its 4th edition of its excellent UK Digital OOH Handbook, a comprehensive guide to all the different formats available and insights …
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Colombia’s Biggest Digital OOH Player Goes With BroadSign
July 24, 2012 by Dave Haynes
BroadSign has bagged the deal to provide the management and ad targeting platform for Colombia’s biggest digital signage network operator, Enmedio Comunicacion Digital. Enmedio …
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RMG’s Fitness Network Bought By Salon Network Holding Co
July 19, 2012 by Dave Haynes
Orion Equity Holdings has reached a deal to buy the assets and broadcasting agreements of RMG Network’s Fitness Entertainment Network. The deal should close within …
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