Aerva Fires Up Locos Tacos Campaign In Times Square
March 8, 2013 by Dave Haynes
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …
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Video/Pix: NYC’s Reinvent Payphone Finalists
March 7, 2013 by Dave Haynes
Tech blog The Verge has a good piece up this morning about finalist entries in a competition intended to reinvent payphones in New York …
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Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
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DPAA Sets Date, Venue For 2013 Digital Media Summit
February 14, 2013 by Dave Haynes
The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long …
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Dot2Dot Adds Segmentation Targeting To Ad Manager
February 14, 2013 by Dave Haynes
Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of …
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RMG Gets Unfocused Again, Taking Over Akoo’s Failed Mall Media Network
January 31, 2013 by Dave Haynes
News that RMG Networks has taken over the screens in shopping malls that were previously run by Akoo comes as a bit of a …
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DSE Sets Roster & Agenda For Ad-Based Network Conference
January 25, 2013 by Dave Haynes
The Digital Signage Expo people look to have developed a pretty solid set of speakers and panelists for its annual pre-trade show conference on …
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RMG Networks Merger Puts Digital OOH Network On Path To Going Public
January 18, 2013 by Dave Haynes
Reach Media Group Holdings, Inc. (aka RMG Networks) has done a merger agreement with a venture capital firm that will enable the Digital OOH …
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Project Profile: Digital Street Furniture In Poland
January 4, 2013 by Dave Haynes
Here’s a nice looking digital street furniture rollout in the Polish province of Pomorskie province, and its capitol city Gdansk, put together by the …
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Bar-based Digital OOH Network Selects Signagelive For Platform
December 9, 2012 by Dave Haynes
So, my first question looking at this picture, was: “What the heck is this thing?” My second was: “What the hell is the woman …
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Posterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
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OAAA: Out Of Home Ad Spend Up 4.4% in Q3
November 29, 2012 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same …
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