Taking Analog Style, And Going Digital With It

November 9, 2018 by Dave Haynes

Here’s a digitized take on those analog flip-flap, flip-disc boards, like the ones coming out of Philadelphia profiled yesterday. The New Zealand wing of …

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16:9 Podcasts: How Dataclay Brings Automation To High-Volume Digital Signage Content Production

June 6, 2018 by Dave Haynes

Anyone who works with creative teams knows there is no such thing as a content fairy. Video spots don’t magically appear in inboxes overnight. …

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Sixteen:Nine Podcasts: Michael Clarke, Citilabs

November 22, 2017 by Dave Haynes

The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push …

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IntuiLab’s New API Explorer Allows Mere Mortals To Tap Into Web Data And Services

August 4, 2017 by Dave Haynes

The technical side of IntuiLab’s new API Explorer is way over my head, but the general concept being floated by the French interactive software …

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Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

July 19, 2017 by Dave Haynes

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for …

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Allure Launching AutoFocus Content Automation Tech Aimed At Cinema Services

March 24, 2017 by Dave Haynes

The cinema-focused digital signage solutions company Allure is announcing content automation technology at CinemaCon in Las Vegas next week that makes heavy use of data …

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Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x]

September 14, 2016 by Dave Haynes

The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that …

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The Path To The Post-Search Era

August 23, 2016 by Viktor Petersson

Guest Post: Kaijus Asteljoki, Valotalive “Why?” That was the question, a good friend asked me recently. “Why do you do what you do? What inspires …

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Sixteen:Nine Podcasts: Andrew Farah, Density

August 10, 2016 by Dave Haynes

This week, Sixteen:Nine speaks with Andrew Farah, the CEO and one of the founders of Density, a San Francisco-area start-up that’s going at crowd …

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Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures

June 26, 2016 by Dave Haynes

There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not …

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DSE 2016 Booth Field Guide: Omnivex

February 25, 2016 by Dave Haynes

Omnivex Corporation, Booth 2521 Why do people going to DSE need to put your company on their Must See list of booths? Unlike traditional …

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How A Company Saved $500 Million By Using Digital Signage

October 23, 2015 by Dave Haynes

In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news …

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