Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board
April 10, 2024 by Dave Haynes
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …
Read more
Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board
April 9, 2024 by Dave Haynes
Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s …
Read more
Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch
March 18, 2024 by Dave Haynes
SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a …
Read more
Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen
October 12, 2023 by Dave Haynes
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …
Read more
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot
March 27, 2023 by Dave Haynes
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …
Read more
Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery
May 17, 2021 by Dave Haynes
This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a …
Read more
Coca-Cola Updates Self-Service Soda Dispensers To Make Them Touchless
July 15, 2020 by Dave Haynes
Read more
Now That Coca-Cola Times Square LED Appears To Be Under Repair
November 11, 2019 by Dave Haynes
Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had …
Read more
If You Sell Digital Signage Solutions Into Food Services, You’re Now Competing With Coca-Cola
June 26, 2019 by Dave Haynes
Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and …
Read more
Another Robotic LED Wall Surfaces, But Indoors
June 3, 2019 by Dave Haynes
Another robotic LED wall has surfaced, though this one is much smaller and indoors. It is what I assume is a demo from the …
Read more
Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative
January 29, 2019 by Dave Haynes
Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me …
Read more