Subaru Canada turns on national digital signage network in dealerships

October 13, 2011 by Dave Haynes

I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the …

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Canadian ad giant Palmer helping guide Digital OOH firm

October 13, 2011 by Dave Haynes

I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …

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Consolidation: Newad takes on competitor’s ad sales

October 11, 2011 by Dave Haynes

Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …

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New VW tears things up in digital, static and augmented reality OOH effort

October 7, 2011 by Dave Haynes

ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …

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iGotcha gets big high profile in Montreal Gazette

October 3, 2011 by Dave Haynes

The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been …

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Digital OOH In The Works For Astral Media

September 27, 2011 by Dave Haynes

We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …

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Stratacache works partnership with Canadian telecom TELUS

September 15, 2011 by Dave Haynes

Stratacache has announced what looks like a pretty nice deal with TELUS, one of the big three telecoms in Canada, to market and deliver digital …

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iSign gets LOI renewal from Canadian c-store giant for Digital OOH network

September 13, 2011 by Dave Haynes

The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it …

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A closer look at iSign-Pinpoint Digital OOH deal

August 4, 2011 by Dave Haynes

Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by …

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iGotcha tees up golf-focused Digital OOH network

July 12, 2011 by Dave Haynes

Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out …

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Pattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system

July 7, 2011 by Dave Haynes

When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …

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Canadian Digital OOH health network now reps 95% of country's installed base

July 6, 2011 by Dave Haynes

There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …

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