New York Transit System Expanding Interactive Kiosk Trial
March 15, 2013 by Dave Haynes
The MTA – which operates the transit systems running in New York City, has announced it is going ahead with a second phase of …
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Adcentricity Surfaces; Announces Rep Deal With Sports LED Board Network
March 11, 2013 by Dave Haynes
Adcentricity has been more than a tad quiet since it was acquired by another Toronto firm, Bee Media, in April 2012 – to the …
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Aerva Fires Up Locos Tacos Campaign In Times Square
March 8, 2013 by Dave Haynes
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …
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Real-Time Buying Exchange For DOOH Does $1.5M Raise
March 6, 2013 by Dave Haynes
In theory, at least, some company is going to make money, instead of chew through it, rolling up and selling Digital OOH media. There …
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Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
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DPAA Sets Date, Venue For 2013 Digital Media Summit
February 14, 2013 by Dave Haynes
The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long …
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RMG Gets Unfocused Again, Taking Over Akoo’s Failed Mall Media Network
January 31, 2013 by Dave Haynes
News that RMG Networks has taken over the screens in shopping malls that were previously run by Akoo comes as a bit of a …
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Bar-based Digital OOH Network Selects Signagelive For Platform
December 9, 2012 by Dave Haynes
So, my first question looking at this picture, was: “What the heck is this thing?” My second was: “What the hell is the woman …
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Posterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
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OAAA: Out Of Home Ad Spend Up 4.4% in Q3
November 29, 2012 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same …
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Project Profile: An Elementary Take On Street-Level Interactive
November 29, 2012 by Dave Haynes
[highlight color=”eg. yellow, black”]Editor: I know, that’s not the video I am referencing. They sent me embedded video and then they took the video …
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Red Stripe Takes Brand Experience To A Corner Shop
November 28, 2012 by Dave Haynes
This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy …
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