Adspace Sees Record Ad Revenue Growth In 2013
December 19, 2013 by Dave Haynes
There’s not a whole bunch of Digital OOH networks out there that make real money and could say confidently that sales are going well, …
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BA’s Big Buzz Digital OOH Campaign Spawns Domino’s Parody
December 3, 2013 by Dave Haynes
In a sure sign that the Digital OOH industry has found its place, digital ads in public spaces are now spawning parodies. The British …
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Digital Dividers Get Brand Messages On Grocery Conveyors
November 26, 2013 by Dave Haynes
We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their …
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If The Battle’s About Optics, The DSA Just Shot A Foot Off
November 25, 2013 by Dave Haynes
The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement …
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AdAge: Digital OOH’s Success Path Riddled With Roadblocks
November 21, 2013 by Dave Haynes
Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did …
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Election Over, Digital Signage Won, Nothing Else Was Second
November 21, 2013 by Dave Haynes
There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content …
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Share Prices Take Big Drop In Wake Of RMG Q3 Financials Release
November 15, 2013 by Dave Haynes
RMG Networks issued its Q3 earnings yesterday, and the market either didn’t like them or is jumpy about something else, as the share …
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Research: Digital Place-Based Posed For Major Growth Via Multi-Screen Campaigns
November 5, 2013 by Dave Haynes
This will warm the hearts of anyone charged with advertising sales at a Digital Out Of Home network. A new study by the ANA (Association …
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Digital Signage Proximity Marketing Goes (Very) High Frequency
November 4, 2013 by Dave Haynes
John Kirkpatrick, or JK as he is widely known, has been around this sector forever, having started FRED Systems 20 years ago and selling …
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iSign’s Ad Rights Deal On Mac’s Digital OOH Network Falls Through, For Now
October 17, 2013 by Dave Haynes
A reader alerted me to an update on the very curious case of a Montreal company with little to no digital OOH advertising experience …
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RMG Gets Into Office Media Space Via Regus Deal
October 16, 2013 by Dave Haynes
The office tower elevators and office tower lobbies are pretty much “owned” in a digital OOH context by Captivate and the Wall Street Journal …
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If A News Spot Runs In A Mall, Does Anyone Watch It?
October 10, 2013 by Dave Haynes
Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? …
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