Double-Curved LED Store Facade, Winding LED Ribbons Light Up Duty-Free At Abu Dhabi’s Expanded Airport

January 4, 2024 by Dave Haynes

This is a nice project involving the duty-free operator at Abu Dhabi’s main airport – with the main highlights a clever “double-curved” digital facade …

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Vast Abu Dhabi Mosque Using Fine Pitch LED Ribbon Displays To Guide Visitors

November 15, 2023 by Dave Haynes

Here’s an interesting application of fine pitch LED to deliver what I’d call boring but very useful digital signage – wayfinding in a big …

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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm

June 7, 2023 by Dave Haynes

Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make …

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New SeaWorld Attraction In Abu Dhabi Includes Vast 220-Meter 360-Degree LED Wall

May 24, 2023 by Dave Haynes

The first SeaWorld attraction outside the U.S. has opened on Yas Island in Abu Dhabi – with a pile of AV tech that includes …

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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards

March 6, 2023 by Dave Haynes

Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …

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Digital Displays Evolving From Trade Show Add-Ons To Main Components In Stands

February 14, 2022 by Dave Haynes

It was about four or five years ago when rental LED displays came up enough in visual quality and durability and down enough in …

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UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza

December 14, 2021 by Dave Haynes

The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a …

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Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board

January 3, 2020 by Dave Haynes

This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the …

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Abu Dhabi Court Uses Screens To Make Proceedings Almost Totally Digital

July 23, 2019 by Dave Haynes

This probably doesn’t fall into the digital signage bucket, and is much more of an AV job, but it is an interesting application of …

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Renovated Abu Dhabi Telecom Retailer Has Wall To Wall Screens

November 20, 2017 by Dave Haynes

Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD …

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How About Wayfinding By Logo Cloud?

February 21, 2017 by Dave Haynes

If you have been to a mall or big campus area, you’ve likely walked up to a touchscreen to get some help locating a …

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