Projects: One World Trade Center’s Digital-Filled Observatory
May 22, 2015 by Dave Haynes
The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to …
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Indoor Positioning Using Nothing But LED Lighting
May 22, 2015 by Dave Haynes
This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation …
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Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey
May 22, 2015 by Dave Haynes
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too …
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German Digital OOH Campaign Aims At Women; Tells Men To Move On
May 21, 2015 by Dave Haynes
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s …
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When Even The Basics Get Missed …
May 21, 2015 by Dave Haynes
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel …
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Digital Signage Biggest Growth Driver For Internet Of Things Business: Report
May 20, 2015 by Dave Haynes
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called …
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LG Shows Off Prototype OLED Panel That Goes Up Like Fridge Magnet
May 19, 2015 by Dave Haynes
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into …
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Docs: Mark Boidman’s Digital OOH Industry Analysis
May 19, 2015 by Dave Haynes
M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in …
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Pattison Onestop Rolls Out New Big Screen To Mobile Service
May 19, 2015 by Dave Haynes
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as …
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Projects: The Furniture Mart That Ate DFW
May 19, 2015 by Dave Haynes
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough …
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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads
May 18, 2015 by Dave Haynes
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …
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Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea
May 18, 2015 by Dave Haynes
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and …
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