Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat
August 24, 2015 by Dave Haynes
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion …
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Brazilian QSR Bob’s Targeting 1,000 BroadSign-Powered Menu Systems
August 24, 2015 by Dave Haynes
I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer …
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Come To DSrupted From The US, It’s Free (Almost)
August 21, 2015 by Dave Haynes
The mighty Canadian loonie has taken a big tumble in the last year or so, its value tied to oil, gas and mines. As …
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Marketing: How Show And Tell Beats Read And Interpret
August 20, 2015 by Dave Haynes
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, …
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AOPEN Adds Chromebase Commercial All-In-One To Chrome OS Line-up
August 20, 2015 by Dave Haynes
Taiwan’s AOPEN has followed up the recent release of its commercial-grade Chromebox with Chromebase Commercial all-in-one display, aka big-ass tablet. The solid state 22-inch …
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Projects: Book Comes To Life In Silicon Valley Mall Display
August 20, 2015 by Dave Haynes
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on …
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DSrupted Name Tags In, Check
August 19, 2015 by Dave Haynes
There’s a bunch of little things that tend to get forgotten when you’re organizing an event in the fleeting moments between calls and the …
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Real-Time Data As Content: TransitScreen Adds Live And Predictive Traffic
August 19, 2015 by Dave Haynes
Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible.” Still, it’s …
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Projects: Sharing A Coke In Times Square
August 19, 2015 by Dave Haynes
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard …
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Apple Reported To Be Dumping iPads As In-Store Smart Signs
August 19, 2015 by Dave Haynes
The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With …
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Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping
August 19, 2015 by Dave Haynes
Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and …
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OAAA Says OOH Ad Spend Up In Q2: Research
August 19, 2015 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to …
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