I have consulted for companies of all sizes and stripes during 17+ years in the digital signage business – from big banks, QSRs and global apparel brands to most of the big technology companies active in this ecosystem.
That consulting happens through my company Vertical Media Consulting Group.
For end-users, the consulting is usually about defining the objectives and strategy and connecting end-users with the most suitable technology providers. That’s a process than can be curated recommendations, or an RFP. I have written several, and supervised vendor selection on several, including Fortune 500 clients. I hold a lot of hands through the process.
For vendors, the work is widely varied, but often focuses on strategy, message and understanding and penetrating the eco-system. For companies entering the market, startups or well-established, I help them understand the landscape, where they fit and who they should be working with and what they should be chasing. I can make one call or send one e-mail and get meetings that might otherwise take months to pull together. That’s the by-product of a lot of years, and contacts established through this blog.
Also for vendors, I do a PILE of writing. That’s everything from ghostwritten leadership pieces to white papers to wireframes of revised websites and sell sheets.
I also do a lot of sounding board work. We get on a call or I drop in for a day, to review plans and debate ideas and direction.
The bottom line with using me as a consultant – I’ve been there, and genuinely done that. I get it. And I see what’s coming.
Need help? Let’s talk.