Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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LED Display Market Seeing Double-Digit Growth, But LCD Market Still Has Life: Omdia
May 2, 2023 by Dave Haynes
The research firm Omdia expects the LED video display market to grow at a 12.1% CAGR clip over the next three years, but notes …
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Help Size And Rank The Digital Signage Industry Through This Survey
April 14, 2023 by Dave Haynes
Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry …
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UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey
April 6, 2023 by Dave Haynes
Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take …
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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Large-Area Display Shipments Dipped Overall In 2022, But Pro Displays Grew By More Than 26%: Omdia
March 23, 2023 by Dave Haynes
Via Display Daily … The research firm Omdia says a combination of the Russian invasion of Ukraine and wobbling economies in much of the …
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Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing
March 15, 2023 by Dave Haynes
The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to …
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Harvard Research Confirms E-Paper Displays Easier On Eyes
March 14, 2023 by Dave Haynes
I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage …
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Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts
March 10, 2023 by Dave Haynes
Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, …
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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research
March 6, 2023 by Dave Haynes
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth …
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Poor Workplace Communications Can Have Massive Bottom Line Implications: Survey
March 6, 2023 by Dave Haynes
Workplace communications is a very active vertical in digital signage – both in white collar and operational environments – because of the recognition by …
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Fine Pixel Pitch LED Display Shipments Flat Q4 2022; Up 7.6% For Year: Omdia
March 6, 2023 by Dave Haynes
Shipments of fine pixel pitch LED video displays pretty much stalled out in the last quarter of 2022, with shipments growing by just 0.1% …
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