Report: MicroLED Adoption Expected Within Four Years As Tech Improves, Prices Fall
January 16, 2020 by Dave Haynes
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start …
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Research: You’ve Got Maybe 1.5 Seconds To Make An Impression
December 30, 2019 by Dave Haynes
With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on …
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AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
November 26, 2019 by Dave Haynes
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …
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Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
October 3, 2019 by Dave Haynes
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home …
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McKinsey Opening Test Lab Store In Mall Of America
September 26, 2019 by Dave Haynes
The huge management consultant firm McKinsey & Company is opening a retail test lab store tomorrow that’s designed to try out and analyze different …
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And Now We Have Nonsense Research On “Procurement Market Intelligence”
September 26, 2019 by Dave Haynes
Following the search term “digital signage” on Google Alerts means getting a daily email with headlines and links to endless forecasts from Indian research …
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DSCC Research Shows Asian Panel-Makers Had Tough Couple Of Quarters
September 23, 2019 by Dave Haynes
Research firm DSCC’s Quarterly Display Supply Chain Financial Health Report suggests the major display panel makers in China, Korea and Taiwan are in the midst …
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Research: Menu Board Testing Shows Differences Images And Motion Make On Sales
September 16, 2019 by Dave Haynes
Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living …
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New Research Suggests Projector Market Booming
September 13, 2019 by Dave Haynes
I don’t follow the projector market very carefully, but have assumed that business is, at best, poking along because of the increasing large scale …
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Digital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
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Narrow Pitch LED Video Wall Market Grew By 33% In 2018; US Tariffs Have China’s Manufacturers Looking Elsewhere
August 21, 2019 by Dave Haynes
The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets …
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Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging
August 20, 2019 by Dave Haynes
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest …
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