New content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
Read moreGlobal ad spend up, but down in N. America, Europe: Nielsen
October 3, 2011 by Dave Haynes
Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …
Read moreiGotcha gets big high profile in Montreal Gazette
October 3, 2011 by Dave Haynes
The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been …
Read moreDPAA beefs up board with three new members
October 3, 2011 by Dave Haynes
The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. …
Read morePrinting biz changes partners; now dancing with DSF
October 2, 2011 by Dave Haynes
The Specialty Graphic Imaging Association, aka the printing business, appears to have changed dance partners for its annual trade show coming later this month …
Read moreFollow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
Read moreNielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
Read moreDPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
Read moreDPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
Read moreComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
Read moreBrawn’s volunteer work cited by InfoComm
September 28, 2011 by Dave Haynes
The pro-AV trade association InfoComm International has cited one of the more omnipresent names in this sector – Alan Brawn – for his volunteer …
Read moreCoke bottles – Ohmigod! – floating in mid-air!!!
September 28, 2011 by Dave Haynes
For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D …
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