Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen

January 8, 2020 by Dave Haynes

Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing …

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Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board

January 3, 2020 by Dave Haynes

This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the …

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Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment

January 2, 2020 by Dave Haynes

A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the …

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Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme

December 31, 2019 by Dave Haynes

The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through …

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World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally

December 30, 2019 by Dave Haynes

The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The …

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Seoul’s Vast Subway System Adds 4,200+ Samsung Screens

December 23, 2019 by Dave Haynes

The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding …

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High Profile UK Smart Cities DOOH Network Can’t Pay Its Bills

December 20, 2019 by Dave Haynes

The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has …

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Infographic: The “Truth Metrics” Of OOH Advertising

December 19, 2019 by Dave Haynes

Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The …

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DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety

December 17, 2019 by Dave Haynes

I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …

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AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%

November 26, 2019 by Dave Haynes

The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …

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Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network

November 25, 2019 by Dave Haynes

I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can …

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400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest

November 18, 2019 by Dave Haynes

The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of …

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