Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
January 8, 2020 by Dave Haynes
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing …
Read moreAbu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
January 3, 2020 by Dave Haynes
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the …
Read moreBillboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment
January 2, 2020 by Dave Haynes
A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the …
Read moreOusted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme
December 31, 2019 by Dave Haynes
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through …
Read moreWorld’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally
December 30, 2019 by Dave Haynes
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The …
Read moreSeoul’s Vast Subway System Adds 4,200+ Samsung Screens
December 23, 2019 by Dave Haynes
The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding …
Read moreHigh Profile UK Smart Cities DOOH Network Can’t Pay Its Bills
December 20, 2019 by Dave Haynes
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has …
Read moreInfographic: The “Truth Metrics” Of OOH Advertising
December 19, 2019 by Dave Haynes
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The …
Read moreDOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
December 17, 2019 by Dave Haynes
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
November 26, 2019 by Dave Haynes
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
November 25, 2019 by Dave Haynes
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can …
Read more400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest
November 18, 2019 by Dave Haynes
The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of …
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