New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments

February 28, 2024 by Dave Haynes

The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …

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New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers

February 27, 2024 by Dave Haynes

I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do …

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Rear Projection Displays In Empty Storefront Windows Are Back

February 27, 2024 by Dave Haynes

OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop …

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Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees

February 26, 2024 by Dave Haynes

Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real …

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Tokyo DOOH Network Has 11,500 Screens In Taxis

February 23, 2024 by Dave Haynes

Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other …

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What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot

February 22, 2024 by Dave Haynes

News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail …

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Smart Airport Trolleys Put Wayfinding Screens On Wheels

February 20, 2024 by Dave Haynes

Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available …

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Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul

February 16, 2024 by Dave Haynes

Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …

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Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses

February 14, 2024 by Dave Haynes

A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more …

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DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles

February 13, 2024 by Dave Haynes

The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing …

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DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys

January 24, 2024 by Dave Haynes

The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports …

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PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks

January 18, 2024 by Dave Haynes

I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what …

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