Five Second Media

The Digital Out Of Home sector is starting to finally come to grips with how advertising from broadcast and online don’t translate well to this new medium. An ad designed to hold people’s attention for 15 or 30 seconds as they recline on a couch doesn’t work so hot when people are shopping or walking a rail station.

With Pat Hellberg, we started a company focused on producing creative tuned to those fleeting seconds when people are watching – Five Second Media.