Man Plans, Books Marriage Proposal on Digital OOH Network

August 18, 2012 by Dave Haynes

Now THIS is narrowcasting.

A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. Frank Bernardo developed and then booked a spot to run in a downtown Montreal mall the couple dropped into while on a weekend trip to the city. The bilingual ads were running on digital posters in the Eaton Centre mall concourses all day, and evidently surprised Alison Copeland when the pair walked in.

He used the Adshop hyperlocal ad planning tool Pattison Onestop recently announced – marking the first time the platform has been used for personal messaging. It cost him less than $100 for the spot.

Copeland said “Yes”, by the way.