We’re starting to see more pre-packaged content come into the space, with material that has a better shot of interesting viewers than news and business headlines. Short Bites Media is a new company based out of Charlotte, NC (one of my favorite places) that has packed up a series of short segments on subject areas. [...] Read More

For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is always interesting. While online is so much bigger than DOOH, there are definite parallels between the two mediums. Both have seen countless crazy ideas come and go. And both have gone [...] Read More

I just realized Monday that it has been one year since I decided to jump off a business cliff and hope the bungee cord worked. Still here. And still bouncing up and down a little. I wasn’t crazy. There is indeed a business in doing good writing for others, and my pressDOOH clients seem to like what [...] Read More

How about taking the experience of buying a bottle of wine and giving it all the pleasure of renewing your license plate sticker? That’s what the state of Pennsylvania has in mind, apparently, with a new automated wine-dispensing system that gets rid of those pesky state liquor store employees and puts all the bottles of [...] Read More

An interesting thing happens when you search Google for recent news, blog posts and tweets about the Digital Place-Based Advertising Association. Nothing happens. NOTHING. Zippo. Nada. The only fleeting reference is that Suzanne LaForgia left recently to join Reach Media Group as an ad sales exec. The new website is finally up and it looks [...] Read More

The Air Canade Centre in Toronto is a great example of a digital signage project that was very carefully planned and executed to deliver on needs and objectives, and the result is a project where the screens are really a part of the fan experience and driving revenues for the building operator. In an interesting [...] Read More