This is my last post for a week or so. The image gives you a good idea of where I will be and what I will be doing. I’m not bringing anything electronic beyond my MP3 player and beloved noise-cancelling headphones, so forget about reaching me. If asked what I do, it’ll be: “I do [...] Read More

And I quote: “No one today has a digital signage offering for small business owners to deploy and manage themselves. SignChannel is the first,” said Gerard Bucas, Chief Executive Officer, Scala. “By leveraging low-cost media players such as wireless photo frames and  Scala’s template capability, a small to medium business owner can easily set up their own [...] Read More

This was a nutty day, and I am writing this in between scheduled calls, so my time spent at the digital signage virtual trade show held today was fairly fleeting. Maybe 25 minutes or so spent poking around. So I am in no position to offer any deep impressions and ideas. But then, I didn’t need [...] Read More

One of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the result being endless variations on a mix of weather, news headlines, sports scores and soft content. As stated in the past, content is an after-thought – the stuff between the ads. [...] Read More

Companies that are pushing the envelope by using integrated media – like mobile – are being encouraged to tell their story and enter to win the first BlueMaxx Award, a new recognition program developed and sponsored by Stratacache. As disclosure, I was asked a couple of months back to be one of the judges on [...] Read More

It’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits. Read More