So the theory was that because I was not going to be chained to a booth, I for once could really have a good look around. Didn’t work so hot. I did indeed see a lot more than usual, but there were a lot of vendors and I ran out of time to have more [...] Read More

Day three at DSE in Lost Wages. On the go for about 20 hours each day so NOT a lot of time to type away. But wifi is now working in the press room, so quickly, here’s what I know and see … Busy show. Lots of people and some booths like Christie very crowded. [...] Read More

I am packed. Tickets printed. Seat chosen. Insured up the wahzoo because I don’t want to be bankrupted if I get a paper cut. This time last year I think there was a lot of snow on the ground and it had been a looooong winter. This year there is no snow up here and [...] Read More

One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already operating networks are terrified of the costs. Simply put, it’s not cheap if you want to get it done right. But in context, it doesn’t have to be crazily expensive either. [...] Read More

DailyDOOH broke the news Wednesday morning about Exponation, the people behind Digital Signage Expo, starting up a new trade association for the industry, to be called the Digital Signage Federation. I don’t really know the timing, but it kinda looks like that email leak prompted a release to be either pulled together quickly or moved [...] Read More

This is smart. LocaModa has taken a lot of the Flash-centric applications it has developed and refined over the last 3-4 years, added some new ones, and packaged them up into an app store. These are essentially full-screen widgets that DOOH networks can grab to juice up their programming with something outside the over-used and [...] Read More