Absolutely brilliant!

by Dave Haynes | 25th November 2009

Absolutely brilliant! Read More

Tire maker uses signage as dealer incentive

by Dave Haynes | 25th November 2009

Tire manufacturers probably wouldn’t be the first guys you’d think of as innovators and early adopters in the sector, but Toyo Tire Canada has announced it is going ahead with an expansion of its long-running trial to dealers across Canada. The company has 79 dealers on its retail TV network and is opening the program up to a [...] Read More

Poor Microsoft, always trying to be as c

by Dave Haynes | 24th November 2009

Poor Microsoft, always trying to be as cool as Apple. The poor attempt at the flash mod trend really is mortifying. The screens look great though! Read More

TV for fashionistas and gas pumps seems like ballroom gown and high-tops

by Dave Haynes | 24th November 2009

I am seriously skeptical about the applicability but applaud the efforts by PumpTop TV to offer something different on its screens. As spotted too early this morning on the Digital Signage Expo site: PumpTop TV, a digital out-of-home media network comprising more than 12,600 screens at service stations and convenience stores nationwide, is bringing a world of personal [...] Read More

And the ultimate irony is that the conve

by Dave Haynes | 22nd November 2009

And the ultimate irony is that the conventional static poster is placed very nicely on the column, in a portrait orientation, featuring one clearly communicated message. Hmmm, *someone* in that organization was aware of best practices – just not the DS vendor. I could not agree more that we (as an industry) must stop the [...] Read More

Well said Dave. Its images like this tha

by Dave Haynes | 21st November 2009

Well said Dave. Its images like this that scupper our industry. Its all very well to be able to do it – thats what happen when technical and creative get out of balance – but viewers dont want it and its only there because some media sales guy has convinced the client that it will [...] Read More

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