Looks rather fat and very 1996 looking Hows the hockey stick factor? Read More

  As spotted in Gizmodo, which spotted it in Gothamist, which … well, you get the idea … Gothamist: The screens cull data from the L line’s computerized operating system, which tracks exact train locations and then shows them advancing (or not!) along the screen. The screens are at eye level and are inside a cabinet to [...] Read More

What a great article. It’s perfect proof that digital signage permeates modern cities. Clever sign placement like this exploits the most powerful feature of digital signage – the ability to intercept audiences during their daily routine. Read More

The party crowd that drinks up a storm this weekend may have some surreal moments on the streets of Montreal, Vancouver and Toronto as they stumble by a giant, interactive vodka bottle.   According to Media in Canada:   The large, street-level installations, launched this week, feature motion-sensor pads for people to step on, which [...] Read More

  Toronto-based Onestop Media Group has branched out into a new market – setting up an ad-supported network in the lobbies of condos and apartment blocks.   As reported in Media in Canada, the company has done deals with seven major residential property owners, including Minto Management, Park Property Management and Berkley Property Management. The various companies own several [...] Read More

  Retail design and strategy firm Miller Zell has released a report on what effectively captures the attention of shoppers in stores, and digital signage was 13th of 13 things measured for notice-ability. Nice. But before you start re-thinking your career, there are reasons. For more on the report, have a look at another blog I write (why stop [...] Read More