So the ‘opportunity’ to see an ad already includes an ‘awareness’ factor or are they assuming 100% awareness? Impressions are not the same as foot traffic so by them saying ‘Weekly Impressions’ for a commuter train is 800,000, does that inclusively mean there are 1MM people with an 80% awareness? Read More

  The Canadian Out-Of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN), the trade association for many of Canada’s digital screen networks and technology suppliers, has released its guidelines for trying to standardize how DOOH networks are measured and pitched. The guidelines, which you can download here, are just four-pages and get right to the point. The US-based OVAB guidelines [...] Read More

cheeky little bugger??? ;-] Read More

From the New York Times business section today … The Chinese Internet portal Sina.com said Monday that it had scrapped plans to pay $1 billion to acquire a large piece of Focus Media, one of the biggest Chinese advertising and digital media companies. The companies, which agreed to a deal last December, did not explain the decision, but they suggested [...] Read More

I believe the TDSB would have found it worthwhile to engage with a consulting firm before issuing the RFP. This would have enabled the TSBD to clearly assess a real business model before hand, identify real advertising options and verticals that could be pursued, perhaps even allocate a nominal budget to off-set the capital requirements [...] Read More

This is very silly. Saw the RFP last week and had a good chuckle with some of my customers. Surprised to see that emergency notification and disaster response entirely overlooked. By contrast, a few of other Toronto-based RFPs (such as York University, closed last month) really emphasized the logical requirements such as public messaging and [...] Read More