The executive team contracted consultants and hired media experts to help position the company. They proceeded to fire or tune out everyone who pointed out the best way to position the company. All of this was avoidable and due to excess EGO and lack of media experience Read More

OK, back at my bunker after a few days on the road, and able to post some notes from the JADN event earlier this week. The first guy up was Mike Girgis, who runs Onestop Media and has networks running in retail, hotels, malls and the Toronto subway system. He’s also the chair of the Canadian Out-of-home [...] Read More

  We took a break for Christmas and the New Year, but the industry mixer schedule is back on, and we’re sticking with the venue and the plan of every second Tuesday of the month.   Ingram Micro’s Dmitry Sokolov continues to do the work arranging these things and getting vendor support to pick up [...] Read More

  So I have wobbled my way back to my room after a long day, and I am waaaaay too tired to start banging out stuff about the details of the JADN event in Montreal. Suffice to say: full house, good crowd, some excellent speakers. I was particularly impressed by what Olivier Debin of Dagobert did [...] Read More

Here’s something to warm your hearts on a day, at least here in Montreal (up for JADN tomorrow), that is Slurpee brain-freeze cold. Major health care and packaged goods brand Schering-Plough is planning a mass campaign in the digital screen sector that is estimated to be worth as much as $10 million. Reports MediaWeek: Over a period of [...] Read More

One of my clients, OnSite Media Network, is looking for a production coordinator/scheduler who, ideally, also knows his or her way around motion graphics and video production. Knowing the BroadSign platform also helps. The gig is ideally based in the company’s Calgary head office, but could also be in the Toronto office if just the [...] Read More