Outstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration of the relative advertising values of Clinic A vs Clinic B, where all other parameters are identical except for loop length, should be a real eye opener for network operators playing [...] Read More

It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, many, many network operators out there to start measuring and selling what they’ve got in some roughly harmonious fashion. Without such guidelines, the people in media planning groups and at brands who control [...] Read More

All the best for tonight and the coming year. I thought about predictions for next year, but it is sooo hard to get a sense of where things are going when the economy is so wobbly. Suffice to say I think smart people and smart companies (usually, but not always, related) will do fine. Those [...] Read More

Global ratings agency FitchRatings says the world’s major econmoies will see a downturn as steep as anything seen since the end of the Second World War, with with a big drop in GDP and spillover effects that include serious weakness in the advertising industry.   A MediaPost Research Brief, received by email, reports that FitchRatings “is more [...] Read More

Every year around this time, because I seem to be one of a handful of people working instead of sitting on a beach or spilling into trees on a ski slope, I do a list of predictions for the year ahead. How I do that for 2009, given the state of affairs, is a big [...] Read More

I agree with you that those tickers are annoying. I find it hard to follow and don’t see the point with DS having them. Our in-house DS network tried it once, and it became frustrating to get any info to employees. Everyone complained about it and said they didn’t have time to sit and wait [...] Read More