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Good content starts with good planningThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment. - Read More >
Is 3D the digital signage future?Is all this sudden 3D buzz the product of hype? Sure. Does it work? Well, yes, in a “this will really be cool when it gets better” way. Read on: http://www.sixteen-nine.net/?page_id=2570 - Read More >
Getting A Digital Signage Network Right, From The StartIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits. - Read More >
Choosing the right softwareThere are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company? - Read More >
Focus and FlourishI have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical comment: “Boy, those guys seem to be doing a lot of business …” The people I yak with can’t figure out why, but it is usually pretty clear to me. The [...] - Read More >
The Importance of Being DifferentIt is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. - Read More >

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“Well, duh” Dep’t: DSF and DSE are BFF

In an announcement this evening I would describe as, ummm, quirky … the Digital Signage Federation (DSF) has rather grandly named Digital Signage Expo (DSE) its official trade show, and in turn the DSF is the exclusive trade association sponsor of DSE, the industry’s largest annual gathering. The agreement is described as historic, but I’d venture [...]

Digital Signage special in Canuck national newspaper this AM

Lyle Bunn has worked with special sections trade publisher Media Planet on USA Today newspaper supplements on the DS industry, and this summer he was engaged to pull one together focused on the Canadian market. It’s out this morning as a polished-looking insert in the National Post, one of Canada’s two nationally distributed English-language newspapers. [...]

1,700 and counting

WordPress is telling I went past 1,700 posts today. This is actually post 1,705 (busy day). That’s 1,705 going back to Feb. 2006, when I started writing in tongues. Thanks for reading and the little notes I get here and there from people telling me they appreciate the snarkiness and occasionally useful information. Biggish news, probably, maybe, [...]

Tour of Ogilvy’s Innovation Lab part of next NYC The Screen event

The Screen USA is holding another one of its morning breakfast briefings in New York later this month, this one focused on creative. The event is being held in cooperation with the global creative agency Ogilvy & Mather – with a morning briefing to be held at Ogilvy’s Manhattan headquarters on Tuesday the 21st, followed by [...]

DPAA’s new prez now official-ish: Susan Danaher

This has not been confirmed but DailyDOOH spoke to Susan Danaher in her new office at the Digital Place-Based Advertising Association offices today. She is the new president, replacing Suzanne Laforgia who left to joing RMG Networks. Danaher sat on the old OVAB board for a couple of years when she was president of Reactrix. [...]

Ronin finally has some good news

Wireless Ronin Technologies gets endless scrutiny for its financial struggles – all laid bare every three months in SEC filing – so it is refreshing to see some good news from the company. Its RoninCast software has been selected by Snap Fitness, a fast-growing franchisor of 24/7 fitness centers that says it will do 1,000 [...]

Montreal’s Viva Group bags national deal with Canada’s largest sports retailer

Suburban Montreal-based Viva Group has completed a nice deal to roll out digital display networks for Canada’s biggest sports retailer, Calgary-based The Forzani Group Ltd. The deal is described in a press release as a long-term agreement binding the company in a digital display project across the Forzani Group’s franchised banners. The project includes digital [...]

CE Labs joins the digital signage contest

From Digital Signage Universe comes word that Garland, Texas-based CE Labs has jumped into the digital signage waters with its own solution. Don’t know it. Haven’t see it (though I am a theoretical fan of solid state solutions). It comes with software (with templates) and there are two different networked players, by the looks of [...]

Market researchers looking for digital signage opinions in NYC next week

With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus group for Managers or Directors of DS companies 9-9-10, 5:30-7:30PM paying $250.00 Cash, taking place in Manhattan, N.Y. Call Sharon 718-222-5600X215. The number traces back to a boutique market research firm [...]

No 180-inch LG plasma after all, but …

LG managed to whip up a fair amount of hoohah this week when it announced it would be showing (quoting LG UK) a “staggering 180-inch plasma 3D TV prototype” at this week’s IFA consumer electronics trade show in Berlin. Wow. That would be one big piece of TV. I don’t think the floor joists in [...]

Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US

One of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … [...]