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Good content starts with good planningThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment. - Read More >
Is 3D the digital signage future?Is all this sudden 3D buzz the product of hype? Sure. Does it work? Well, yes, in a “this will really be cool when it gets better” way. Read on: http://www.sixteen-nine.net/?page_id=2570 - Read More >
Getting A Digital Signage Network Right, From The StartIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits. - Read More >
Choosing the right softwareThere are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company? - Read More >
Focus and FlourishI have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical comment: “Boy, those guys seem to be doing a lot of business …” The people I yak with can’t figure out why, but it is usually pretty clear to me. The [...] - Read More >
The Importance of Being DifferentIt is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. - Read More >

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Going vertical – the trade show road less traveled

Say what you will about the software company Wireless Ronin and the sinking ship it may well be, but its execs deserve credit for identifying a vertical and going after it hard. The company has clearly laid down sector knowledge and service delivery in quick service and fast casual restaurant markets, and unlike many of its [...]

“Retail Geek” Goldberg leaves MTI; pondering next moves

I have tons of respect for Jason Goldberg, who has been active on the edges of digital signage through his work with MTI and his long-running blog, Retail Geek. Somehow or other I noticed recently that he’d left his VP Marketing gig at MTI, so I sent him a note to find out what’s up. [...]

And the point of this is … is … umm …

Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including digital signage. Here you are the last bit of our tour at Hitachi exhibition, with the company vision of a “Minority Report” like interface. Perhaps closer to Microsoft Kinect UI, Hitachi [...]

The problem with big round numbers

I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]

Nice many-many tiled display in Austrian club

Montreal-based Matrox has put out a case study about an impressive install at a club in Linz, Austria. In a nutshell, 40 big flat panels are tiled together and running around the perimeter of the venue. The system runs off three Mac Pros and drives 15 Matrox triple-head video thingdoodles. If I am reading the [...]

Sony’s new concept store appears to totally skip in-store video

Suppose you were one of the world’s great consumer electronics brands, with a reputation for premium displays, and you decided to change up the retail design for a concept store. You’d make good use of those displays to tell the brand story and communicate with shoppers, right? Well, no. You’d print up some signs and [...]

Does user-friendly mean anything anymore?

I noted with some interest that a Mac-based digital signage software vendor called NextGen DS has officially announced this week that it will now be known as Media Sign Pro. I’ve been aware of this company for two or three years but have not seen a demo or anything because the guys behind it don’t [...]

Kroger’s digital coupon offer improves bargain-buying, but …

US grocer Kroger has introduced a digital coupon system that appears to make that whole exercise a lot easier and more interesting. Instead of getting coupons from here and there and everywhere, and printing them off websites or having printers in kiosks, the coupons are all hived together from a central location of the Kroger [...]

Media vet Wolff releases white paper on selling DOOH

If you attend the annual Digital Signage Expo – and particularly if you are more deeply involved – the name Geri Wolff is probably familiar. She handles media and media relations for the event, as well as the Digital Signage Federation, through her firm Market Works. What you might not know is that she has [...]

GSTV skips cocktail party; does beer pong tourney instead

You have to hand it to the DOOH companies that are duking it out in the gas station space – they don’t necessarily stick to the well-beaten path. We have Pumptop TV doing things very differently with its content mix (this week it is clips from the World Hop Hop Dance Championships). And now we [...]

Digital signage for queues controlled by dead-simple touch UI

The queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or crowded waiting rooms starting at at a little screen as the numbers count up and down to the time when they can get served. That little screen gets a lot of [...]