With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus group for Managers or Directors of DS companies 9-9-10, 5:30-7:30PM paying $250.00 Cash, taking place in Manhattan, N.Y. Call Sharon 718-222-5600X215. The number traces back to a boutique market research firm [...] Read More

Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the Nielsen research done on it showed intent to purchase the drink nearly tripled. Nielsen did pre- and post-campaign studies to measure behavioral and attitudinal shifts, and found with both  AMP Energy [...] Read More

This will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, it’s actually more of a “Well, no kidding” moment. Lifehacker posted this morning about the US Federal Communications Commission’s new report on broadband performance. The focus of the technical paper is [...] Read More

I tend to run into Jeff Atley after hours  at trade shows, after we’ve both had a few pops and are not all that eloquent. Or coherent. So when the VP and co-founder of Adcentricity rattles off this sort of thing in his writing, I’m amused. “This does not, however, translate directly to an equivalent spending ratio [...] Read More

A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a few cues as to how in-store digital should adjust to those changing patterns. From the executive summary of The 2010 American Pantry Study: The New Rules of the Shopping Game: Today’s [...] Read More

Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including digital signage. Here you are the last bit of our tour at Hitachi exhibition, with the company vision of a “Minority Report” like interface. Perhaps closer to Microsoft Kinect UI, Hitachi [...] Read More