Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US

by Dave Haynes | 2nd September 2010

One of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … [...] Read More

The strange, confused attack of the news-bots

by Dave Haynes | 30th August 2010

The people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this [...] Read More

Can a robot build your creative? Maybe …

by Dave Haynes | 28th August 2010

A piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the [...] Read More

Guest Post: The Ripple Effect of Dead Screens

by Dave Haynes | 23rd August 2010

Two of my friends who live near me in downtown Toronto are media buyers for different agencies.  I usually meet them a couple of times a month for drinks after work. These guys are typical young “suits” –  ambitious about growing their careers – and they definitely never miss a moment to point to TVs [...] Read More

Getting a tenuous grip on mobile and social ties

by Dave Haynes | 18th August 2010

My ridiculously smart Preset colleague David Weinfeld spends a lot of time watching where consumer engagement is going and how digital media fits in – not just digital signs, but the whole shootin’ match. He can give hours of useful discourse on social and mobile and how it all stitches together. I can rattle off [...] Read More

Designers re-design Taxi TV; forget that pesky ad thing

by Dave Haynes | 16th August 2010

DOOH research consultant Bill Collins used Twitter to flag a piece from the New York Times on Saturday about the visual mess that is the screen design of Taxi TV, the little hybrid information, advertising and payment screens in NYC taxicabs. A couple of principals from a design firm wrote an opinion piece about how [...] Read More

Page 1 of 23123451020...Last »
Blog WebMastered by All in One Webmaster.
  • RSS
  • Twitter
  • LinkedIn