The choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment. Read More

Is all this sudden 3D buzz the product of hype? Sure. Does it work? Well, yes, in a “this will really be cool when it gets better” way. Read on: http://www.sixteen-nine.net/?page_id=2570 Read More

It’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits. Read More

There are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company? Read More

I have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on.  The typical comment: “Boy, those guys seem to be doing a lot of business …” The people I yak with can’t figure out why, but it is usually pretty clear to me. The [...] Read More

It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. Read More